An understanding of moral, ethical, social and cultural issues need to be considered in dealing with the needs of clients and customers and also the impact of their own lifestyle choices.
SOCIAL
Social standards and practices of business include communicating effectively with colleagues and clients and also participating positively in the workplace.
ETHICAL
Ethical standards and practices are aligned to professional codes of practice.
MORAL
Moral standards concern customer confidentiality so for example, not going to a colleague and revealing their personal details or any treatment or service of a personal nature.
CULTURAL
An appreciation of values and beliefs of colleagues, customer and clients.
